Week 1
Branding package finalization
Lock logo, colors, fonts, brand tone. Produce brand kit document. Distribute to all departments.
Week 1-2
Course platform selection & setup
Choose platform, configure access/payment, build course structure. Get materials from David. Start uploading content.
Week 1-2
Website build — section8strategies.com
Design based on brand kit. Homepage, about, course info, instructor bios, application/enrollment flow. Mobile-first.
Week 1
Instructor onboarding
Collect headshots, record video intros, write bios for Michael Santa Maria, Michael Reza, and Bryan Rhodes.
Week 2
Social media platform launch
Create/rebrand YouTube, Instagram, Facebook, LinkedIn using brand kit. Unified visual identity across all platforms.
Week 2
Content strategy & first content batch
Map existing raw content. Build repurposing workflow. Record first batch of instructor content. Schedule posts.
Week 2-3
GHL automations live
Once A2P verified: lead capture funnels, email/SMS sequences, booking workflows, student enrollment, payment integration.
Week 2-3
Google integrations
Google Analytics, Tag Manager, Search Console connected to live website. SEO foundation laid. Ad tracking ready.
Week 3
Course beta launch
First students get access. Test enrollment flow, payment processing, content delivery, completion tracking. Gather feedback.
Week 3-4
Full launch — website + course + marketing
Website live on production domain. Course publicly available. Social media active. GHL funnels driving leads. Ads ready to scale.